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Translator: Kazanlár Szilvia, Mihancsik Zsófia
Date: 2010
Page count: 248 pages
Format: B/5
ISBN: 978-963-2791-51-7
Category: from French
Series: edition 2.0

Original price: 3500 Ft

The Google Way
How one Company Is Revolutionizing Managment As We Know It

Review of The Google Way

Toolbox for IT
27 May 2009

The Google Way by Bernard Girard is available from NoStarch Press. In a nutshell, this book belongs on your bookshelf and is easily worth 5 stars out of 5.

In the author's words:

Google's repeated successes have created genuine enigmas for anyone interested in management strategy. To summarize just a few:

* Google has never spent a cent on advertising.
* The public is welcome to criticize the company.
* Google has no qualms about breaking every managerial rule in the book, refusing to observe even the most elementary marketing practices.
* For a long time, Google paid developers less than the competition--yet the company has attracted the best employees and kept them longer.


Thanks to the author's clear and engaging style, you don't have to understand, or even think that you are interested in, management theory to enjoy this book. He covers a lot of ground, including:

* why most triumvirates fail where Google's succeeds
* why California is an ideal environment for serial entrepreneurs
* the OpenIPO bidding system
* how Google revolutionized making money from ads
* Google's management and sales strategies
* how Google nurtures a culture of innovation
* Google's recruitment and retention strategies
* how Google uses the gift economy and reputation based models
* the advantage of using a Swiss army knife product strategy

It has been a while since I've read a review copy twice-through. This is a book that provides many lessons and one that I will refer to often.

Dru

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