
A groundbreaking book that transforms the debate about global warming by
offering a fresh perspective based on human needs as well as
environmental concerns.
Bjorn Lomborg argues that many of the elaborate and expensive actions
now being considered to stop global warming will cost hundreds of
billions of dollars, are often based on emotional rather than strictly
scientific assumptions, and may very well have little impact on the
world's temperature for hundreds of years. Rather than starting with
the most radical procedures, Lomborg argues that we should first focus
our resources on more immediate concerns, such as fighting malaria and
HIV/AIDS and assuring and maintaining a safe, fresh water supply-which
can be addressed at a fraction of the cost and save millions of lives
within our lifetime. He asks why the debate over climate change has
stifled rational dialogue and killed meaningful dissent.
Lomborg presents us with a second generation of thinking on global
warming that believes panic is neither warranted nor a constructive
place from which to deal with any of humanity's problems, not just
global warming. Cool It promises to be one of the most talked about and influential books of our time.





