Mirja Tervo holds a master’s degree and is a trained ethnologist. She has lived in the United States for six years. Tervo believes she is the only woman to have travelled across the Alaskan tundra with her Manolos and Louboutins along. She has also published a book entitled Lehmä(“Cow”, 2004), which is a study of the cultural history of ideals concerning the physical appearance of the cow. She is currently working on her Ph.D. thesis, which deals with the notion of elite luxury in different cultures.