Page count: 550 pages
Category: from English
Original price: 3800 Ft
To survive and succeed in today’s complex business world, all companies - from established industry leaders to feisty upstarts - must develop a strategy that allows them to take maximum advantage of the latest trends in technology. Successful companies have implemented focused e-business strategies to build cutting edge enterprise that serve and retain customers, manage suppliers, and integrate selling chains better than ever before. Others, unfortunately, are lured into ill-fated ventures by the ever-changing roster of buzzwords, fads and analogies.
A timely follow-up to the best-seller on this crucial topic, e-Business 2.0 reveals how managers are rewiring the enterprise to take maximum advantage of e-business. Ravi Kalakota and Marcia Robinson present an innovative application framework that guides the migration from a traditional business model to an e-business model. Drawing on their extensive personal experience working with leading business, they provide a clear picture of the benefits and challenges that e-business companies face and identify the fundamental design principles for building a successful e-business blueprint.
This new edition incorporates the latest strategies and techniques gained from the experiences of the first generation of e-business. In addition to updated information on application framework design, the book now features more detail on strategy and e-business execution. e-Business 2.0 shows how e-commerce has evolved into e-business and identifies the 20 key e-business trends that are shaping today’s economy. It then addresses core application frameworks - customer relationship management, selling chain management, enterprise resource planning, supply chain management, e-procurement, and business intelligence - and shows how each forms the foundation of an e-business strategy.